More user-friendly

The existing 4Days Marches website was very outdated. It had been clear for quite some time that a new website was needed. The COVID-19 pandemic ultimately put a brake on the project, causing it to take longer than intended, but this also meant that everyone could take their time. Rob found that the written content in particular was very time-consuming to process. ‘The old website was basically a huge box filled with information. The 4Days Marches has really taken the time to rewrite all that content, to update it to modern times. At the same time, it was up to us to make sure walkers are only presented with information that is relevant to them. As a civilian participant, you don’t need to read about the rules for detachments. Making the website more user-friendly was, therefore, our biggest challenge, but I think we’ve pulled it off.’

An engaging experience

Besides making the website more user-friendly, the user experience was also a key consideration for the new website. ‘You want participants and the general public to instantly get in the right mood when they visit the website. Especially with the event having been cancelled two years in a row, you want them to instantly feel how special the 4Days Marches is. The landing page will, therefore, show a stunning video, as well as more pictures and a digital clock like the one at Nijmegen Central Station that counts down to the 2022 edition of the 4Days Marches. By having this countdown clock appear on several pages of the website, visitors will get excited about the upcoming edition at an earlier stage.’

Minor logo change

Vormkracht10 was also asked to modernise the logo somewhat. Rob explains why that was not as easy as it sounds. ‘The brief was to keep ninety percent of the logo as it was. This was very understandable and also what I would’ve advised. The dilemma that the 4Days Marches faced was that the logo is red, white and blue, while many people associate the colours orange and green with the 4Days Marches. These colours have traditionally always been the 4Days Marches colours, while the logo actually incorporates the red, white and blue of the Dutch national flag, and this logo represents the 4Days Marches brand. With this in mind, we opted to only change some accents in the existing logo. Many people won’t even notice these changes, but they do make the logo that little bit more modern and fresh-looking. Even though we did not put any orange and green in the logo, these colours will still feature on the website when it goes live.’

Full of pride

Rob can’t stress enough that he and his colleagues are extremely proud of the collaboration and the end result. ‘I consider the 4Days Marches Nijmegen’s most iconic brand. As a relatively young Nijmegen-based firm, we see this project as a kind of recognition of ten years of hard work. We regularly worked out of hours on this website, with great passion because we simply wanted to make this special client very proud. We are very pleased with the end result. It will be a website that not only looks great, but is also functional. A website that the 4Days Marches can manage itself over the coming years.’